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  • <img alt="LOreal, Superior Preference, Luminous, Fade-Defying Color, 4 Dark Brown, 1 Application" title="LOreal, Superior Preference, Luminous, Fade-Defying Color, 4 Dark Brown, 1 Application,071249253038"

LOreal, Superior Preference, Luminous, Fade-Defying Color, 4 Dark Brown, 1 Application

GBP £34.57
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Product Description

Product information

Overview

  • With Shine Serum & New Fragrance
  • Up To 8 Weeks of Fade-Defying Color 
  • Rich Luminous Conditioning Colorant 
  • Permanent Haircolor
  • Because You're Worth It.

This Kit Contains:

  • Color Optimizing Creme with Pro-Precise Applicator 
  • Color Gel 
  • Color & Shine Multi-Dose Conditioner (6 Weekly Treatments)
  • Superior Colorist Gloves 
  • Insert 

Shade Guide: 4 is a rich, coffee brown shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light brown to darkest brown hair. 

Preference, our true gold standard of beautiful color and shine.

Luminous, Multidimensional Color

Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. 

Up to 8 Weeks of Fade-Defying Color

Rich, long-lasting color shines from every strand & resists fading or brassy week after week. 

Sensorial Fragrance

A floral fragrance with amber notes for a sensorial experience at application. 

Our color protective Color & Shine Conditioner

Formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter, helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

Specifications

  • 100% authentic

    100% authentic

    Products available at iHerb are sourced directly from brands or authorized distributors in the United States. They are stored and shipped directly from our climate-controlled, GMP-certified warehouses. iHerb does not allow 3rd-party resellers on its web site or mobile apps.
  • 01/2028

    Best by

    The length of time for "Best By" date depends on the type of product, as well as the brand.
    Perishable items (such as flax oils or certain probiotics) generally have shorter "Best By" dates. Although our warehouse is fully air-conditioned, these more fragile items are put in cold storage (freezer or refrigeration unit) for maximum freshness.
    Our receiving department does its best to verify and then enter the correct "Best By" dates for all incoming products. However, discrepancies do occur from time to time. This being said, the exceptionally high turnover at iHerb ensures that our inventory is among the freshest in the industry.
  • First available: 08/2023
  • Shipping weight: 0.27 kg

    Shipping weight

    The Shipping Weight includes the product, protective packaging material and the actual shipping box. In addition, the Shipping Weight may be adjusted for the Dimensional Weight (e.g. length, width & height) of a package. It is important to note that certain types of products (e.g. glass containers, liquids, fragile, refrigerated or ice packed) will often require protective packaging material. As such, these products will reflect a higher Shipping Weight compared to the unprotected product.
  • Product code: LOE-25303
  • UPC: 071249253038
  • Package quantity: 1 count
  • Dimensions: 16.5 x 9.4 x 6.1 cm, 0.27 kg

Suggested use

Read and follow the insert.

Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your color results will be dark reddish brown.

Not recommended for hair that has been previously colored Darkest Brown or darker.

Other ingredients

Color gel: Water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-phenylenediamine, sodium metabisulfite, resorcinol, erythorbic acid, edta, n,n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, hydroxypropyl bis (n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl.

Color optimizing creme: Water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate.

Care supreme conditioner: Water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera, candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, sodium pca, trideceth-6, tocopherol acetate, ethylhexyl salicylate, linalool, hexyl cinnamal, benzyl alcohol, chlorhexidine digluconate, cetrimonium chloride, limonene, amyl cinnamal, geraniol, benzyl benzoate, camelina sativa seed oil, citronellol.

Warnings

Important: Follow the usage advisory. 

Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. therefore, you must follow these precautions:

Do not use if:

  • You have already had a reaction to a haircolor product. 
  • You have a sensitive, itchy or damaged scalp. 
  • If you have a tattoo, the risks of allergic reaction may be increased. 
  • Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. 
  • Avoid contact of this product with eyes and skin. 
  • If product gets into eyes, rinse immediately. 
  • Wear gloves provided in kit. 
  • Thoroughly rinse hair after application. 
  • Do not use over compound henna or progressive color. 
  • Wait at least 14 days after bleaching, relaxing or perming before coloring. 
  • Keep product out of reach of children. Do not apply on children.

This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Store between 50ºF and 80ºF.

Color result may vary depending on your starting hair color and condition.

Disclaimer

While iHerb strives to ensure the accuracy of its product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our site. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by iHerb.

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