Atkins, Soft Baked Protein Bar, Lemon Poppy Seed, 4 Bars, 1.76 oz (50 g) Each

The length of time for "Best By" date depends on the type of product, as well as the brand.

Perishable items (such as flax oils or certain probiotics) generally have shorter "Best By" dates. Although our warehouse is fully air-conditioned, these more fragile items are put in cold storage (freezer or refrigeration unit) for maximum freshness.

Our receiving department does its best to verify and then enter the correct "Best By" dates for all incoming products. However, discrepancies do occur from time to time. This being said, the high turnover here ensures that our inventory is among the freshest in the industry.